Client: Sebastian Professional

Nuell Entertainment LLC brokered a nationwide image licensing campaign between Sebastian Professional, the North America Salon Professional Division of Procter & Gamble (P&G), and pop superstar Kesha to serve as the face of the “Rock Your Shaper” advertising campaign. Tasked with finding an appropriate celebrity with the right image for Sebastian Professional Shaper Hairspray, Nuell Entertainment brought all the parties together to create an agreement that led to the campaign that is currently launching online and in salons.